The Lomography Simple Use Film Camera is no ordinary disposable camera — it’s preloaded with a choice of three funky films so that you can give your shots stand-out style. Users can produce classic analogue prints with Color Negative ISO 400 (£15.90), drench their shots in moody monochrome with Black & White ISO 400 (£15.90), or tint their images purple with LomoChrome Purple ISO 400 (£19.90) — a unique colour-shifting film exclusive to Lomography. Additionally, the Lomography Simple Use Film Cameras loaded with Color Negative film or LomoChrome Purple film come with three different Colour Gel flash filters. These yellow, magenta and cyan filters can be mixed and matched to produce six different hues when applied to the cameras' built-in flash.

Lomography Press Release

LOMOGRAPHY SIMPLE USE FILM CAMERA

Analogue Madness at Your Disposal - Preloaded with Funky Film, this Pocket-Sized Camera Makes Film Photography Easy

Analogue Made Easy: Lomography’s Simple Use Film Camera comes with the film preloaded so that you can start shooting straight away. Compact and equipped with a flash, it’s perfect for parties, road trips, weddings and more!

• Filled with Fantastic Film: Give your shots unique style by choosing from three different Lomography films — Color Negative, Black & White and LomoChrome Purple.
• Shake up the Color Spectrum: Mix and match three different Color Gel flash filters to tint your Color Negative and LomoChrome Purple shots one of six different colors. Just slide the filters over your flash to tint your world a different hue!
• Reload if You Dare: If you’re feeling like an analogue superstar, you can try reloading your camera once you’ve finished the preloaded film. Be careful, though — loading film can be tricky!

Analogue Made Easy

The Lomography Simple Use Film Camera is loaded and ready to shoot. Forget handling with film and fiddling with settings — all you need to do is click the shutter! It’s the perfect way to stretch your style, dive into the world of analogue photography and experiment with different films. Pocket-sized and lightweight, you can take the Simple Use Film Camera with you everywhere you go. And because it is equipped with a flash, you can capture the good times in any lighting condition. It’s perfect for parties and late-night adventures!

Filled with Fantastic Film

The Lomography Simple Use Film Camera is no ordinary disposable camera — it’s preloaded with a choice of three funky films so that you can give your shots stand-out style. Produce classic analogue images with Color Negative ISO 400, drench your shots in moody monochrome with Black & White ISO 400, and tint your whole world purple with LomoChrome Purple ISO 400 — a unique color-shifting film exclusive to Lomography.

Shake up the Color Spectrum

As if a choice of three different films wasn’t enough, the Lomography Simple Use Film Cameras loaded with Color Negative film or LomoChrome Purple film will come with three different Color Gel flash filters! These yellow, magenta and cyan filters can be mixed and matched to produce six different hues. Just slide them over your flash to dye your whole frame a different color!

Reload if You Dare

The Lomography Simple Use Film Camera dares you to live life at the speed of light — to expose all 36 frames on the preloaded film and move onto other photography adventures. However if you’re looking for a challenge, you can try reloading your Simple Use Camera. Replacing the film could result in awesome surprises such as streaky light leaks, but you’ll need to take care when putting the new film in! Step outside the warranty and give it a try, but make sure you check out the instructions for reloading in the manual included in your Simple Use Film Camera package or on the official Simple Use Film Camera microsite before you get started.

Camera Specifications:

• Film Format: 35mm Film
• Lens Focal Length: 31mm
• Shutter Speed: 1/120s
• Aperture: f/9
• Focusing: 1m to Infinity
• Flash: Built-in Flash (Press & Hold to Charge), 15-second Recharge Time
• Battery: 1 x AA Battery
• Dimensions (mm): 115 x 60 x 33
• Preloaded with Film:
  Choose from Color Negative ISO 400,
  Black & White ISO 400 and
  LomoChrome Purple ISO 400

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